While digging around for the next article I came across some research that I must share.¬†Unfortunately, I can’t think of any potential nonprofit spin (well, it would be an unbelievable stretch) so I can’t do a full article about it.

Check this out: If you’re eating while watching an advertisement, the ad doesn’t work — something about “oral interference.” Neat!

Read it yourself: Topolinski, S., Lindner, S., & Freudenberg, A. (2014). Popcorn in the cinema: Oral interference sabotages advertising effects. Journal of Consumer Psychology, 24(2), 169-176. Elsevier Inc.