Nonprofit Remix

Translating business research into nonprofit language

Fundraising, Meta

Do they really think that?

William Blake [Public domain], via Wikimedia Commons

I’m working on another post about strategy, and came across a sidebar specifically discussing the article’s applicability to nonprofits.

How cool is that? They’re doing my work for me!

Then I get to this sentence: “Traditional fundraising charities use feelings of guilt and pity to pull in donations…”

Huh. I’m pretty sure that’s not my experience, but I may be a little biased.

So, I did a totally unscientific survey. I asked 23 random people if they’ve made some kind of charitable gift in the last 6 months. If they said yes, I asked them why they think they gave that gift. Here are the results.

Only 5% gave out of pity, and nobody picked guilt. Which means that maybe the authors of that other article got a little lazy once they got to the nonprofit sidebar.

What do you think?

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